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Marketing


Designed to deliver an astounding 1.2 billion media impressions, our media plan includes a variety of global partners that reinforce our brand’s industry-leading position. Through exclusive branding and strategic content integration, our partnerships with The Wall Street Journal, The New York Times, Architectural Digest and others showcase our listings to a broad audience of qualified consumers. Our Pan-Asian partners such as Caimeiju and Hong Kong Tatler help to extend our reach in the increasingly important Asian markets. Regionally, we will deliver more than ever through targeted print and online advertising including banner ads, our social media presence, search engine marketing and prominent real estate portals like Trulia, Realtor and Zillow. Our public relations initiative will generate still more exposure for the properties we represent. Through unique relationships with iconic media brands, a commitment to attaining maximum exposure and unsurpassed global reach, our brand is well positioned to achieve great heights.


Marketing Strategy



Total Volume By Office


Total Volume by Office


2014 Real Trends 500 Largest Brokers in the U.S.


Rank Company 2013 Sales Volume 2012 Sales Volume Change %
206 CENTURY 21 Redwood Realty $806,618,898 $459,124,823 75.7%
207 Keller Williams Realty - RM Realty Associates LLC $805,665,910 $553,941,414 45.4%
208 Today Sotheby’s International Realty $803,633,631 $560,217,317 43.5%
209 Jack Conway & Company Inc. $803,184,644
210 Keller Williams Salt Lake City $798,507,581 $624,405,379 27.9%

Sotheby's International Realty 2013 Top Affiliates


Rank Affiliate Location Office 2013 Sales
22 Jackson Hole Sotheby’s International Realty Jackson, WY 3 875
23 SKBK Sotheby’s International Realty Birmingham, MI 1 799
24 Today Sotheby’s International Realty San Carlos, CA 2 772
25 Aspen Snowmass Sotheby’s International Realty Aspen, CO 8 740
26 Bluegrass Sotheby’s International Realty Lexington, KY 1 710

Statistics


Percent of Buyers by Asking Price


Effect of Overpricing


Activity versus Timing

Buying and Selling Process


Buying and Selling Process